It's easy to get lost in the multitude of lead sources.
Selling cars in the digital world is a lot more complicated than it used to be. Marketing tactics like improving purchase incentives, such as cash rebates, lease offers and low-cost loans produce the same result and may not deliver the results they once did. It's no longer enough to simply increase your advertising volume either.
Consumer buying behaviors have changed and so should your advertising strategy.
Your advertising strategy should make effective use of digital channels and tools to optimize spend per vehicle and more precisely target buyers with a higher propensity to close. With the effective use of advertising, dealers will see an increase in leads whether through third party vendors like Truecar or Autoweb, or corporate.
With high competition, dealers have a lot to focus on. Narrow your focus by partnering with an agency that can manage your lead sources, has extensive automotive experience, and will also be deeply invested in your CRM and BDC to help you determine wasted sources, recover credits, and maximize your marketing budget so you can get back to doing what you do best - Sell More Cars!
At Belltower, we know automotive and we know how to support you.