Helping your institution stand out amongst the crowd
Reaching college students can be challenging as their interests and motivations are constantly changing. Marketing tactics that reach parents is very different than tactics that reach potential students. Knowing how to reach the right student for your institution is like finding a needle in the haystack. Luckily, we have the magnets you need!
As the perception of higher education changes, so does the way in which you reach future students.
Your advertising strategy should be just as fluid, fresh, and strong as the generation you are trying to reach. Between student loan debt concerns, job market concerns, and environmental concerns, the newest generation is weighing a lot more into their choice of college or university than those in the past.
Competition is high. Some colleges may start to lose market share to larger universities who have simply more dollars with which to advertise.
Our experience with local colleges in the Cincinnati and Dayton area makes us uniquely qualified to help those institutions increase their market share through evolving strategy. Our digital and social media extensive experience with media platforms, such as TikTok, Snapchat and Instagram, along with the decades of traditional media knowledge. Add to that our Google certifications and Belltower is a true partner in the fight for enrollment.
Think of Belltower as not JUST a media partner, but an extension of your marketing department. We dedicate our time to ensure your success.