Digital Media

Our roots may be in traditionAL media but

we know digital.

 

With our aggressive negotiation tactics & ACTIVE MANAGEMENT we provide high-performing, comprehensive management of all your digital needs.

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Paid Social Media

Paid social media advertising is a must whether you are B2B, B2C or D2C.

Social media has changed how people consume information and make decisions.

 

Paid advertising to consumers based on psychographic; interests, likes, age, geography, spending habits, values, etc. allows you to create a highly targeted and engaging campaign - in turn yielding high ROI.

The benefits of paid social advertising are huge compared to the relative cost per ad. 

  • Access to mobile users

  • Boost brand awareness

  • Expand your reach

  • Maximize your content 

  • Gain insights

  • Advanced targeting 

  • Cost effective

  • Versatility in ad display options

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Organic Social Media

Loyal social media followers equals loyal customers.  

Organic social media is used to build a community of loyal followers and customers through posting relevant content, and interacting with those who interact with your brand.

 

Through organic social media you have the ability to humanize your brand;​ showing customers your true values and culture, while also learning about the values of your customers. This leads to gaining meaningful insights that help you shape future content.

The key to organic social media is to be constant with value ad content across platforms. Understanding who your audience is, which platform they prefer, and then tailoring the content to meet those needs will help you create your content calendar.

Organic is a cost-effective, long-term solution that should be part of your digital strategy. 

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Search Engine Marketing

Get your ads in front of your future customers where it counts: in premium spots on the first page of search results.

Search Engine Marketing or SEM, is often referred to as paid search or pay-per-click but it really refers to the strategy of using paid  advertising in conjunction with organic optimization.

 

SEM is a cost effective way to advertise to consumers through keyword searches. This is because you don't pay until the user clicks the ad. 

To better one's ability to gain a premium spot on the first page, SEM is typically partnered with search engine optimization or SEO and social media optimization or SMO.  SEO works to boost your websites ranking for organic search results while SMO increases the number of outlets and communities companies use to promote their brand, product, services, etc. 

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