Paid Social Media
The right audiences, at the right time,
with the right message.
Paid social media advertising is a must whether you are B2B, B2C or Direct To Consumer. Social media has changed how people consume information and make decisions.
There are billions of users on an ever growing number of social platforms, 2 billion users alone on Facebook. The world of social media is constantly evolving and it is critical to stay informed of how each platform works, regular changes to platforms interfaces and algorithms and new features for back-end managers and platform users.
Belltower is an expert in the ever-changing social world, evolving our targeting strategies as quickly as social media finds a new way to reach users. Our team combines our years of digital experience with great creative to create engaging ads that convert your audience and deliver on all the benefits.
Posting on social media and creating ads with low-cost tools seem easy enough but to yield the highest rate of ROI it must be managed correctly. Companies who have written off this type of advertising as ineffective have often not understood the need to connect relevant content with their target audience on the right platform.
Paying for ads allows you to reach audiences you would never reach organically due in part to those ever changing algorithms. Unlike paid search which focuses on keywords, paid social media targets advertising to audiences based on psychographic; interests, likes, age, geography, spending habits, values to name a few.
Paid advertising on social media allows you to control exactly who sees your ad. With a variety of targeting parameters from each platform you are guaranteed to be seen in your audiences feed.
The benefits of paid social advertising are huge compared to the relative cost per ad.
Access to mobile users
Boost brand awareness
Expand your reach
Maximize your content
Versatility in ad display options