Trouble Finding Marketing Employees? Get In Line.
Updated: Jun 1, 2022
We’re seeing companies struggle to fill historically highly-sought positions with large salaries. From top level marketing roles such as Director of Marketing, CMO, VP down to Marketing Assistant, companies are taking weeks or even months to fill vital roles.
Why is this?
Covid-19 Benefits – Between stimulus checks and the student loan pause, a large portion of the workforce was able to pay off debt. This eliminates the need to 2nd jobs or growth potential and the drive to high the next pay scale.
Competition for Employees – Jobs going work-from-home allows employees to work in Cincinnati while living in Lexington. You have workers who can now open up their job searches to find higher paying jobs in bigger cities.
Retirements – Highly qualified and experienced marketing professionals chose retirement when Covid began. Their early retirement leaves high-level positions open with younger generations ill-equipped to fill them.
So the question now is what to do? The way we see it, you have 3 options:
Option 1 – Pay more, give more benefits including work from home options and hire someone who has the skills needed to do the job. The question here – if they are qualified, they have their pick of any job. How long will they stay?
Option 2 – Hire someone cheap. Offer bottom dollar to the first person who has the minimum amount of skills needed. Take the risk that they will learn and grow with you, while you mold them into who you want them to be. Caveat? How long will they stay?
Option 3 – Hire Belltower! We can offer you short term marketing assistance, from organic social needs to media strategy, to creative production. We have the decades of experience at a fraction of the cost. Our buying volume will get you lower rates on TV, Radio and Billboards and our vast digital experience will give you the best ROI. Use us as little or as much as you need.
The option you choose is entirely up to you. At the end of the day, Belltower Advertising focuses on YOU and what can help YOU and your business.