Before you make costly decisions it is important to have a plan in place. In the advertising strategic planning process, we assemble a comprehensive plan to help you increase your reach and maximize your budget.
At the end of the day, the majority of people are still listening to the radio in their cars, watching the news on TV, and viewing billboards on their daily commute. If you focus your budget solely on emerging digital media, you'll lose out on these consumers.
You've probably heard the term "cord-cutter", often used to describe people who watch TV across multiple types of screens with no cable or satellite subscription required. Reach this audience through OTT (over the top) & CTV (connected TV).
The car-buying process has changed leading to a major transformation on the retail side of the business. Understanding how advertising dollars are applied in the new buying ecosystem is critical to success.