Television, radio, print and out-of-home advertising are still some of the most effective marketing strategies for many businesses.
With the popularity of digital media solutions and reach, many companies have abandoned traditional media. This can be a costly mistake. The importance of knowing your consumers and where they are likely reached is key to all aspects of advertising.
If you are looking to amplify your message to a mass audience,
TV spots, radio, billboards and print ads
should be part of your media strategy.
There is a false belief that everyone is online but 10% or nearly 33 million people* are living without internet.
Consider this, according to the Pew Research Center,“…terrestrial radio reaches almost the entire U.S. population and remains steady in its revenue.” In 2018, according to Nielsen Media Research,
89% of Americans 12 or older listened to terrestrial radio in a given week.
News/talk/information stations are one of the most popular broadcast radio formats, with a 12% share of listeners among the age 12-and-up demographic in 2019.
In 2019, 41% of Americans ages 12 and older listen to online radio listening to AM/FM stations online or streaming other online audio.
Terrestrial radio is still the most consistent audio for commuters, as well as outdoor billboards along major routes. If you ignore the importance of these older ways of reaching your audience, you'll feel the impact in your profits.
Yes, it's true that users are leaving cable and going to streaming content only, but while it's a strong trend, that doesn't mean ALL of your audience has made this change. That's why we at Belltower always recommend a fully comprehensive media strategy that utilizes both traditional and digital solutions.
At Belltower we have over 40 years of experience in traditional media.
We will save you time and money while increasing your reach by leveraging our expertise and collective buying power.
* Pew Research Center, 10% of Americans don’t use the internet. Who are they?, April 2019